Unveiling the Fascinating History of Valentine’s Day
Discover the captivating origins and traditions of Valentine’s Day, including its pagan beginnings and cherished practices over the ages.

Exploring the Pagan Origins of Valentine’s Day
Valentine’s Day, celebrated on February 14, has deep roots that intertwine with ancient pagan traditions. Many historians trace its origins back to Lupercalia, an ancient Roman festival held in mid-February. This fertility rite involved various rituals to promote fertility and ward off evil spirits, highlighting themes of renewal and love.
During Lupercalia, Roman priests performed sacrificial rites, shedding the blood of goats and using their hides to bless women for fertility. The festival included a lottery system where single women placed their names in an urn, allowing men to draw and form temporary partnerships for the year, enchanting romance through chance and divine favor.
As Christianity spread throughout the Roman Empire, church leaders sought to replace pagan festivals with Christian holidays. By designating February 14 as St. Valentine's Day, they aimed to honor romantic love, ultimately reshaping Lupercalia’s festivities into a more palatable celebration of affection and devotion.
Although the original customs have evolved significantly over the centuries, the festival’s theme of love and connection remains. Today, Valentine’s Day retains the essence of its pagan origins, celebrating not just romantic relationships, but the broader human experience of love in myriad forms.
The Tradition of Letters to Juliet
Each year, on February 14, romantic souls worldwide send heartfelt letters addressed to Juliet, the beloved character from Shakespeare’s tragic play "Romeo and Juliet." This timeless act of devotion draws thousands to Verona, Italy, where the legendary love story unfolded.
In Verona, a dedicated team of volunteers at the Juliet Club takes the time to respond to these letters. They honor the sentiments expressed by writers, ensuring that each heartfelt message receives a thoughtful reply, thus fostering a unique bond across time and place.
On Valentine’s Day, the Juliet Club also presents the "Cara Giulietta" ("Dear Juliet") prize. This accolade recognizes the most touching love letter of the year, further emphasizing the enduring allure of love letters and the impact of Shakespeare’s work on romantic expression even centuries later.
Sending letters to Juliet has evolved into a symbolic ritual for romantics seeking to connect with the ideals of love, hope, and longing. This tradition beautifully showcases how literature transcends generations, inspiring love stories beyond the realm of the written word.
The Sweet Evolution of Valentine’s Day Candy
Valentine’s Day is known for its sweet messages and delightful treats, but the journey of Valentine’s Day candy is as rich as its flavors. The connection between this holiday and sugary confections stretches back to the 19th century when the tradition of exchanging candy began to flourish.
It all started with the introduction of heart-shaped candies in the early 1900s. Inspired by the sweethearts of the day, candy makers began crafting these iconic treats, initially produced as lozenges. The twist? Messages were imprinted on them, making them perfect for expressing love.
During this time, chocolate candy entered the scene, transforming how couples celebrated their affections. Richard Cadbury, a British chocolatier, popularized the idea of giving boxes of chocolate as gifts. This practice resonated with Americans, solidifying chocolate’s place as a central element of Valentine’s Day.
As the 20th century dawned, candy companies expanded their offerings, introducing new flavors and styles. This not only catered to romantic sentiments but also made candies more accessible to the masses. Today, candies like conversation hearts and gourmet chocolates continue to charm sweethearts everywhere, ensuring that the tradition of gifting candies on Valentine’s Day remains as strong as ever.