PewDiePie | Biography

• By Priyanka Das
• Original : April 21, 2025

Who is PewDiePie?

PewDiePie, the moniker of Swedish YouTuber Felix Arvid Ulf Kjellberg, stands as one of the internet's most prominent figures, boasting an impressive subscriber count exceeding 100 million on his YouTube channel. Known predominantly for his unique “Let’s Play” format, where he shares exuberant and often comedic commentary while playing video games, his channel has expanded to encompass various forms of content including live-action sketches and animated shorts. Over time, PewDiePie has garnered over 24 billion views, underscoring his significant influence within the gaming and entertainment spheres.

Despite his tremendous success, PewDiePie's journey has not been without controversy. His comedic style has faced scrutiny, leading him to apologize multiple times for inappropriate remarks and content perceived as offensive. High-profile incidents include being dropped by Disney’s Maker Studios in 2017 after the emergence of videos featuring anti-Semitic imagery. His use of inflammatory language during a live stream further complicated his public image, prompting questions about his understanding of the impact of his reach as a media personality. As such, his career trajectory remains unpredictable, blending immense popularity with ongoing scrutiny.

Early Life and Education

Felix Arvid Ulf Kjellberg, widely recognized as PewDiePie, was born on October 24, 1989, in Gothenburg, Sweden. Growing up in a household led by two accomplished chief executives, his childhood was filled with artistic pursuits and an early fascination with video games. Engaging with his Super Nintendo, he developed a keen interest in gaming culture that would later define his career. As a representative of the Swedish gaming community, he often expressed his deep-rooted connection to video games, noting how they play a significant role in the nation's culture, often referring to his peers as “nerdy people.”

As he approached the end of high school, Kjellberg invested the money he earned from selling his artwork to buy a computer, paving the way for his future in digital content creation. In 2006, he initially launched a YouTube channel named PewDie, with “pew” symbolizing the sound of a laser gun. However, after losing his password, he returned to YouTube in 2010, creating a new account called PewDiePie. During this time, he was enrolled at Chalmers University of Technology, studying industrial economics and technology management. Despite being academically capable, he struggled with feelings of alienation from his fellow students, which ultimately influenced his decision to dedicate himself full-time to his YouTube career.

Felix Kjellberg: From Hotdog Seller to Maker Studios Superstar

Felix Kjellberg, known widely as PewDiePie, rose from relatively humble beginnings to become one of the most recognized figures in the digital landscape. Born on October 24, 1989, in Gothenburg, Sweden, he displayed an early affinity for artistic pursuits and video games, nurtured by a supportive family. After dabbling in art sales with his grandmother, Kjellberg launched his first YouTube channel in 2006. However, it wasn't until 2010, after forgetting his previous password, that he founded PewDiePie, where his unique "Let’s Play" videos, particularly his comedic commentary on horror games, captivated a rapidly growing audience.

Kjellberg’s determination to succeed led him to drop out of college and work at a hotdog stand while fervently cultivating his YouTube channel. His breakout moment materialized with his intense gameplay of the horror title Amnesia, prompting subscriber requests for more of his adrenaline-fueled reactions. The momentum was undeniable, culminating in PewDiePie reaching 1 million subscribers by July 2012, and subsequently signing with Maker Studios by December. This partnership propelled his channel to extraordinary heights, allowing him to become the most-subscribed YouTube channel globally by August 2013, solidifying his status as a digital superstar and reshaping the gaming content sphere.

PewDiePie and Marzia (CutiePie) Move to Brighton, Get Married

PewDiePie, whose real name is Felix Kjellberg, found not only fame but also love in his journey as a content creator. In July 2013, he relocated to Brighton, a vibrant seaside town in the UK that has become a hub for many YouTubers seeking robust internet connectivity. This move was prompted by his relationship with Marzia Bisognin, known online as CutiePie, an Italian beauty blogger. The couple first connected online in 2011, beginning a long-distance relationship that saw them navigating various cities in different countries before finally settling down in Brighton together.

Their life in Brighton was filled with shared experiences, including caring for their two beloved pugs, Edgar and Maya. The couple officially tied the knot in a private ceremony in London in August 2019. They celebrated the occasion with heartfelt announcements on social media, where PewDiePie expressed his joy and gratitude for their life together. The blend of their professional and personal lives has shaped a unique partnership, with both Felix and Marzia supporting each other's content creation endeavors while maintaining a close bond that resonates with fans across the globe.

PewDiePie's Problems with Rants and Racism

PewDiePie's journey through fame has been marked by a series of controversies that have left the internet community divided. In 2014, he faced scrutiny for comments deemed insensitive, using slurs like "gay" and "retard" in past videos. Felix Kjellberg later expressed regret, claiming he thought these remarks were humorous due to their offensive nature. However, despite his apologies, the backlash continued. In late 2017, during a live stream, he infamously used the n-word, admitting he felt disappointed in himself for not learning from his previous missteps, acknowledging the weight of his influence as a prominent online figure.

The turbulence intensified when PewDiePie was entangled in a severe backlash after funding a controversial Fiverr project wherein he paid individuals to hold up a sign with anti-Semitic content. This incident resulted in Maker Studios severing ties with him in February 2017. Kjellberg's attempts to distance himself from these criticisms included an apology for his past statements and actions. Nonetheless, he continued facing backlash, particularly after a failed pledge to donate $50,000 to the Anti-Defamation League, a move perceived as an attempt to silence accusations of anti-Semitism. As a result, PewDiePie found himself at the center of a discourse on the responsibilities of internet celebrities and the consequences of their words and actions.

100 Million Subscribers and Hiatus

PewDiePie, one of the most recognizable names in online entertainment, achieved the monumental milestone of 100 million subscribers in August 2019. Despite facing fierce competition from T-Series, an Indian record label, he maintained his status as the most-subscribed individual-operated channel on YouTube. This landmark highlighted the remarkable journey of Felix Kjellberg, who transformed from a gaming enthusiast into a global icon, captivating audiences with his engaging “Let’s Play” videos and comedic content. His blend of humor, personality, and gaming prowess made him a unique figure in the digital landscape, fostering a devoted fan base that resonated with his playful yet often controversial style.

However, PewDiePie’s career has been marked by significant controversies that have drawn attention and scrutiny from both fans and critics alike. In late 2019, amid backlash over his comments and actions, including a public withdrawal from a $50,000 donation pledge to the Anti-Defamation League, he decided to take a hiatus from YouTube. In his announcement, he expressed a need for rest, reflecting his exhaustion and desire to step back momentarily from the relentless pace of content creation. This break signaled a turning point in his career, allowing him to reassess his work and the impact of his influence in the media landscape.

Personal Life: Married Life with Marzia

PewDiePie, the online alias of Felix Kjellberg, has had a significant personal life story intertwined with his rise to fame. In July 2013, he moved to Brighton, England, with his girlfriend, Marzia Bisognin, popularly known as CutiePie. Their relationship began online in 2011, initially as a long-distance romance before they eventually settled together in Brighton. The choice to live in this seaside town was strategic; it provided reliable internet access, essential for their YouTube careers, and a creative environment that fostered their individual and joint projects. The couple shared their living space with two pet pugs, Edgar and Maya, who often appeared in their content, showcasing their playful and loving life.

On August 19, 2019, Kjellberg and Bisognin celebrated their love by tying the knot in an intimate ceremony in London. PewDiePie announced the joyous occasion on his Twitter account, expressing his happiness and gratitude for having Marzia in his life. Their marriage marked a new chapter in their lives, reflecting their deep bond that had only grown stronger over the years. Through their shared experiences, both on and off-camera, they have built a supportive relationship that has endured the challenges that come with fame, making them one of YouTube's most beloved couples.

Net Worth and Earning: Salary details

PewDiePie, born Felix Kjellberg, has established himself as one of the wealthiest and most influential content creators on YouTube. As of 2023, his estimated net worth is around $40 million. This exceptional figure comes from various income streams, including ad revenue from millions of views on his videos, merchandise sales, and brand partnerships. Not only is he regarded as the most-subscribed individual YouTuber, but his financial success also reflects his keen ability to engage his audience through entertaining and often controversial content.

In terms of salary, PewDiePie reportedly earned about $15 million in 2016 alone, thanks to his immense following and sponsorship deals. His income has fluctuated in subsequent years, but he continues to generate significant revenue from video views, estimated at millions per month. With his dedicated fan base, Kjellberg also profits from merchandise, including clothing and accessories branded with his name. Despite controversies that have affected his image, PewDiePie's financial strategy and resilience have helped him maintain a lucrative career in the ever-evolving landscape of digital content creation.

FAQs

Who is PewDiePie?

PewDiePie, whose real name is Felix Arvid Ulf Kjellberg, is a Swedish YouTuber and internet personality recognized for his comedic and gaming content on the platform. With over 100 million subscribers and 24 billion views, he is considered one of the most influential figures in the YouTube community.

When was PewDiePie born?

Felix Kjellberg was born on October 24, 1989, in Gothenburg, Sweden. He developed an interest in video games and online content creation at an early age, leading to his eventual rise to fame on YouTube.

What type of content does PewDiePie create?

PewDiePie is best known for his "Let’s Play" videos, where he provides humorous commentary while playing video games. His content has evolved to include vlogs, animated shorts, and various comedic formats, catering to a wide range of viewers.

Why has PewDiePie been controversial?

Throughout his career, PewDiePie has faced criticism for his use of offensive language and controversial humor, including incidents involving anti-Semitic and racist remarks. Despite apologies, these moments have led to significant backlash and consequences for his partnerships with networks like Maker Studios.

What milestones has PewDiePie achieved on YouTube?

PewDiePie reached his first million subscribers in 2012, became the most-subscribed YouTuber by August 2013, and surpassed 100 million subscribers in August 2019. His channel continues to be the most subscribed for an individually operated channel, even amidst competition.

Is PewDiePie married?

Yes, PewDiePie married his longtime girlfriend Marzia Bisognin, often referred to as CutiePie, in August 2019. The couple is known for sharing their life updates and adventures on social media and maintains a close bond with their pet pugs.

What are PewDiePie's plans for the future?

As of December 2019, PewDiePie announced he would take a break from YouTube, citing tiredness and a need for rest. His future endeavors in content creation remain uncertain, as he has expressed the desire to focus on his well-being.