CNBC’s Senior Media & Entertainment Reporter

Julia Boorstin | Biography

Former Senior Media and Entertainment Reporter, CNBC’s 'Business News'

• By Chetana
• Original : August 09, 2021

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Julia Boorstin is a CNBC business and technology correspondent who is featured on the technology show TechCheck.

Who is Julia Boorstin?

CNBC correspondent is also featured in CNBC’s technology segment called the TechCheck, where the personalities discuss the ongoing news on the IT companies of the country.

In addition, Boorstin is set to publish an inspiring book on female founders and CEOs of companies called ‘Mother of Invention.’

She has also reported for CNBC’s documentary called Stay Tuned...The Future of TV and assisted in the creation of CNBC’s Closing the Gap. 

Brief Background

Boorstin is a Princeton alumnus who graduated as a history major. 

She worked as a writer for Fortune Magazine from 2000 to 2006 before joining the CNBC Network.

She initially joined CNBC’s website as a blogger for the Media Money segment of the network. Eventually, she was given the position of media, entertainment, and social media reporter on-air correspondent in 2006.

Then in 2007, she was moved from New York to Los Angeles. There, she focused on the confluence of media and technology and the economic and business status quo in her coverage as a correspondent.

Then in 2013, she spearheaded the annual list structure called CNBC 'Disrupter 50.' The list ranked the private companies which reached the equity to able to convert into public companies. In its 2021 ‘Disrupter 50’ report, CNBC ranked the companies based on their strategic lead amidst the pandemic with steady growth and sync with technology change. 

In 2015, Boorstin became the senior media and entertainment reporter of CNBC’s Business News. And eventually, she became a full-time senior media and technology correspondent of the network. 

Early Education

Boorstin was raised in Los Angeles, California. She completed her schooling at the Harvard Westlake School in 1996.

After that, she joined Princeton University and graduated with a Bachelor’s in Arts with history as a major in 2000. While in Princeton, she was an editor of the university paper, The Daily Princetonian.

Career: CNBC

After graduating from Princeton in 2000, Boorstin was hired as a writer by Fortune Magazine. There, she worked as a business column writer and reporter. During that time there, she contributed to the CNN Headline News’ marketplace segment titled Street Life.  

Then, in 2006 she joined the CNBC Network as a blogger to their Media Money division of the production and would also work as an on-air correspondent as a Media, Entertainment, and Social Media Reporter from 2006 to 2015.

Later, in 2015, Boorstin was given the position of senior media and entertainment reporter of CNBC’s Business News. Then in 2021, she became a full-time senior media and technology correspondent of the network.

'Disrupter 50'

A year after joining CNBC, she was relocated to Los Angeles. There she revived her position as the on-air correspondent. And, while in that position, she headed an annual list scheme called CNBC Disrupter 50 in 2013.

The list, under her supervision, published a yearly ranking of the private firms in the economy which were on the verge of becoming the next great public corporations. It aimed to recognize the fast-growing, creative start-ups and businesses that brought significant changes in their structure and the national economy environments. 

On its ninth report of 2021, Disruptor 50 lists recognized private firms leading the way out of the epidemic, with business strategies and growth rates in sync with the fast speed of technology change. Some of the companies on the list included Discord, Robinhood, Brex, and Chime.

‘TechCheck’

After becoming a technology correspondent in 2021, Boorstin began hosting the weekly show, TechCheck. Her co-hosts in the show were Carl Quintanilla, Jon Fortt from the East Coast, and Deirdre Bosa from the West Coast.

Book

In 2020, Boorstin announced that she was working on a book about women who changed the diagram of the business as the founder and CEO of a company. She disclosed that the title would be ‘Mother of Invention,’ which will be published by Simon & Schuster’s Avid Reader imprint during the Spring of 2022.

Awards and Recognition

In 2003, 2004, and 2006, Boorstin was named on The Journalist and Financial Reporting Newsletter’s ‘TJFR 30 under 30 List’. As per the platform, the list entails one of the most talented business journalists in-country who are under 30 years of age.

In addition to that, she was also chosen to work for Vice President Al Gore’s domestic policy office and the State Department’s mission to the Organization for Economic Cooperation and Development (OECD).

Then in 2021, Boorstin served as a moderator for the discussion session titled Princeton’s Alumni, Forward Thinkers on Exploration. 

Husband

Boorstin got married to William Couper Samuelson on 16 December 2007. 

They met in New York at the Sundance during a networking event in 2004. At the time, Samuelson was working in Los Angeles, and Boorstin was working for the Fortune Magazine in New York. 

But Boorstin was relocated by CNBC in 2007, and they got married the same year. They have two children together.

Did You know?

• Boorstin’s grandfather served in the Navy as a chemist. “He taught me math and was the world’s best storyteller,” Boostin revealed on her Instagram.
• Boorstin is yet to feature on a Wikipedia page.