- Full Name Jeff Lerner
- Occupation Entrepreneur, Businessman
- Nationality American
- Birthplace Texas, USA
Jeff Lerner | BiographyLerner founded a software company Entresoft in June 2021
After several business failures that led him to half a million dollar debt, Lerner bounced back by learning marketing skills and earning an MBA to manage the business. In 2003, he founded a digital agency and a software company called Xurli. He quickly found success in online business, and the company grew big, with more than 50 people providing digital marketing services to over 10,000 clients. Lerner sold Xurli in 2018 and started Entre Institute in July 2019 to help people realize their dreams and achieve financial success in their life.
Jeff Lerner is the founder of Entre Institute, an online education company focusing on developing entrepreneurial skills.
Who is Jeff Lerner?
Jeff Lerner is a musician turned entrepreneur. He was a pianist who also worked as a musical director at Better Being Bad, LLC. Lerner started several businesses during his 20s but could not achieve success at the beginning of his entrepreneurial career. He later tasted success in a digital agency Xurli which he founded in 2013. He sold Xurli in 2018 and created Entre Institute in 2019.
Lerner also has been hosting a podcast called Millionaire Secrets since April 2020. He also has a YouTube channel with 71.8k subscribers as of September 2021.
At 16, Jeff Lerner worked for three weeks for legal secretaries in the supply room at a law firm. In an interview with John Livesay, Lerner shared that legal secretaries during the mid-1990s used to roll downhill from the attorneys to their secretaries to other staff. He shared that he himself had faced abuse while working there. He was fired within three weeks from joining after he talked back to a secretary.
Lerner then decided to "figure out something that he can do to make a living and make a life," than going for traditional employment.
Choosing Music as a career
Lerner soon decided to become a musician. He considered becoming a musician as a very strategic decision. Explaining why he chose his path towards music, he noted, "It wasn't like I had some deep longing to express myself through the creative arts. It was more of like, "What do I know already that I'm good at it and I can develop into a tangible, monetized skill?" "
He knew to play guitar earlier. But Lerner then realized that he would not get enough work if his skill is limited to guitar. And so, he went hardcore into piano and started learning piano seriously at the age of 17.
Dropping Out of High School
When Lerner was 17 years old, he dropped out of high school after realizing that graduating from high school would only teach him how to prepare to get a job. His parents quickly got convinced about his decision and also bought him a piano.
Lerner shared that he practiced as much as he could, for 8 to 10 hours every day, and it took him three years to become good enough to get a scholarship at the collegiate level. He attended the University of Houston and pursued a Bachelor of Fine Arts.
According to Lerner, it took him almost ten years to finish college, but he did graduate with a BFA degree in Jazz, Piano Performance, and Music Theory and Composition. He also minored in Finance.
At the university, he became the first chair pianist. He was also engaged in the Stuart Ostrow Foundation's Musical Theatre Lab, a non-profit, professional workshop for original musical theatre.
After coming to a level to play piano professionally, he started getting hired for gigs. From 2005 to 2008, he worked as a musical director at Better Being Bad, LLC. During that time, he wrote the musical score for full-length two musical acts and directed multiple productions, including workshop productions to develop the off-Broadway show. He worked on orchestrations, coached actors, singers, and musicians. He also co-starred in one of the productions.
He chose to become a successful pianist and musician to make more money. However, when he realized that he could not make more money than expected, he quit music and embarked on an entrepreneurial journey hoping to make more money.
Beginning of Entrepreneurial Journey
During his 20s, Lerner was often hired to play in the homes of successful CEOs, including billionaires. He also used to inquire about their lives and careers. Being familiar with the idea of entrepreneurship and the conversations he had with successful business people, Lerner got inspired by them and decided to start his own business.
In 2002, he founded 2:20 Investment Group, LLC. and started investing in residential rental properties in Texas, Utah, Georgia, and Ohio with reasonable capitalization rates. In 2004, he co-founded a mobile marketing firm called WHAMmobile in Houston, Texas.
He started multiple businesses throughout his 20s, trying to make more money than he was making as a pianist. He had also borrowed hundreds of thousands of dollars to open two restaurants. But, after several business failures, he landed in about half a million dollars in debt at 29.
According to Lerner, in 2007, he was in the middle of the great recession and found his business and life were falling apart. He was evicted from his apartment and had to live with his ex-wife's parents. He recalled that he was "depressed, overweight, and broke jazz musician, living in his ex-wife's spare bedroom, hiding from creditors, facing bankruptcy, and with nearly $500,000 of debt," in 2008.
It was not easy for him to live in his ex-wife's parent's house. So, he used to hide in his room. However, he continued to look for ways to make money by surfing the internet on the computer.
Lerner then decided to learn marketing skills and use them to help the business grow. He also earned an MBA degree to learn the technique of managing a business more effectively.
In June 2013, he founded a digital agency and a software company called Xurli. He quickly found success in online business and paid off the debt in 18 months.
His company soon grew big, with more than 50 people providing digital marketing services to over 10,000 clients. The company also made $30 million in sales in 2017 and 2018, landing on the INC 5000 list as one of the fastest-growing private companies in the United States.
Lerner sold Xurli in 2018 and started Entre Institute in July 2019 to help people realize their dreams and achieve financial success in their life. As per his LinkedIn profile, Entre Institute has enrolled over 150,000 students within two years of its inception.
Later, he founded a software company called Entresoft in June 2021.
In an interview with Mint in September 2021, Lerner shared that he hopes to scale up his Entre Institute to $100 million in revenue and launch software companies in the future.
Podcast and YouTube
On 6 April 2020, Lerner launched his podcast Millionaire Secrets to educate and empower people on their unconventional path towards financial success and freedom. In the podcast, he shares his own success stories and interviews successful people who have taken a non-traditional path towards wealth, abundance, and freedom. Lerner has run 174 episodes as of August 2021.
Lerner also has a YouTube channel, in which he publishes his podcast content, educational and empowering videos about personal and financial growth, and many more. His YouTube channel has 71.8k subscribers as of September 2021.
Lerner is married to Jaqueline Lerner. The couple has four children.