Isabel-Bedoya
Isabel Bedoya | Biography

Quick Information

  • Full Name Isabel Bedoya
  • Occupation Beauty and health influencer, actress, entrepreneur
  • Nationality American
  • Birthplace Columbia, USA
  • Birth Date 8 January 1996
Beauty, Health, And Fitness Influencer

Isabel Bedoya | Biography

Actress and Cast Member Of 'Make Me Over, Make Me Under'

Bedoya is a self-taught makeup artist. She fell in love with cosmetics when she first learned about nose contouring. The makeup mogul confessed she has always been self-conscious about her nose, so seeing that she could slim it down with simply cosmetics was love at first sight for her. She entered the cosmetics profession because of the success of her beauty content on social media. 


Isabel Bedoya is the founder and CEO of the makeup brand, Bedoya Beauty.

Who is Isabel Bedoya?

Isabel Bedoya is a beauty, health, and fitness influencer who rose into prominence after creating and posting makeup videos on Instagram and YouTube. She has 3 million followers on Instagram and has 440 thousand subscribers on YouTube as of August 2021. Furthermore, she is also known as the actress and co-producer of a makeup Facebook/reality TV show Make Me Over, Make Me Under in 2019 and starred in it. Bedoya is the CEO of the makeup product brand Bedoya Beauty.

Isabel Bedoya Age

She was born on 8 January 1996 in Columbia, USA.

Career

Bedoya is a beauty, health, and fashion influencer who regularly posts beauty content on her Instagram and YouTube accounts. She is the CEO of the makeup brand Bedoya Beauty. Her brand is widely accessible through Walmart, a large retail business. 

Additionally, she appears to have some ties with the SHEIN apparel brand, since she has its link on her Instagram bio. SHEIN is business-to-consumer fashion e-commerce known for women’s clothing. 

Review of Her Makeup Line

The Aesthetic Edge published a review article on Bedoya Beauty on 30 July 2021. It reviewed three of the Bedoya Beauty products, including Prism Highlights, Prism Lipstick and Prism Palette.  

According to the review, Bedoya Beauty Prism Highlights had a unique composition that stirred the feeling of cream and powder. The reviewer, Amanda, used the shade named Euphoria. It caused a lift in her foundation’s coverage, and the foundation’s color was deposited into the product in the pan. “Once you use these correctly, they are ok,” Amanda wrote.

She also reviewed another Bedoya Beauty product called The Prism Lipstick. The product’s packaging was described as cheap yet stylish in the review. As per the review, the sticky layer of jewels that made up the lipstick’s exterior pattern is prone to flaking. Moreover, Amanda thought the sheen of the lipstick was satin. However, the product went on smoothly and completely covered her lips. She shared that with careful eating and drinking, the color may last longer. “Ultimately, they are not any better or worse than so many other lipsticks at the drugstore. There is nothing special about them”, Amanda said while concluding the lipstick review.

Bedoya Beauty Prism Palette was the last item in the Bedoya Beauty review by Amanda. There are three palettes, and she reviewed the Miss Spice palette. It came in the same jewel-encrusted box as the highlights, which, according to Amanda, looked nice from afar but looked tacky up close. However, she said the palette’s huge pan size was a standout feature. The formula, on the other hand, was described as powdery. “I can see it flying everywhere in application, plus there is a lot of kick-up in the pan,” Amanda conveyed. “Ultimately, this is a cheap palette,” she wrote.

Journey In Cosmetics Industry

Bedoya is a self-taught makeup artist. She fell in love with cosmetics when she first learned about nose contouring. The makeup mogul confessed she has always been self-conscious about her nose, so seeing that she could slim it down with simply cosmetics was love at first sight for her. She entered the cosmetics profession because of the success of her beauty content on social media. 

She strives to bring out confidence in women of all backgrounds and spheres of life via cosmetics. Regarding her notable engagement with the makeup industry, she has hosted at New York Fashion Week. Bedoya has also collaborated with prominent cosmetic brands such as Sephora, Benefit, and Tarte. In addition, she has profiled in Women’s Health Magazine and appeared at IMATS and Beauty Con. 

She is a firm believer in the ability of fashion and cosmetics to empower individuals. She thinks the feeling of empowerment comes from the idea of “making you more of who you already are.” As an influencer herself, she shared important advice related to originality and authenticity to people striving to be an influencer on Starry Mag in 2019. “My advice to anyone who’s trying to become an influencer would be to be yourself and make people fall in love with you because there is only one you in this world,” she said.

‘Make me Over, Make me Under’

In 2019, Bedoya co-executively produced a Facebook/ reality TV show called Make Me Over, Make Me Under. The series lasted eight episodes, with Bedoya as one of the prominent cast members. 

Bedoya joined the cast as a beauty guru who helps the individuals who are struggling to look their best and those who overdo makeup and are not aware of its threshold. Each episode of Make Me Over, Make Me Under followed Bedoya as she transformed the participants from “drab to fab” and helped a few people tone down their excessive makeup. 

Did You Know?

  • Bedoya considered her grandmother as her inspiration growing up.
  • She has a portrait of Buddha as a tattoo on the index finger of her left hand.

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